Illustrator and designer Gemma Shiel, 37, is the creative mastermind behind independent British street wear label Lazy Oaf. She founded the brand straight out of University in 2001. Led by Gemma, Lazy Oaf focuses on driving irreverence into everything it does - creating pieces that play on the brand’s warped sense of humour. Her attitude of poking fun and not taking anything too seriously is carried through the whole design ethos, continually inspired by youth nostalgia, teenage rebellion and a sense of apathy towards conforming to the norm.
Vintage & New Clothing & Cute Clothes in Bushwick Brooklyn
Friends NYC is all about bringing you cute stuff at cute prices! We are an independently-owned and female run multi-department store in Bushwick, Brooklyn. We carry super cute clothing (new and vintage) for both women and men, as well as accessories, jewelry, and home goods. Friends NYC is committed to sustainability, which is one of the reasons we love the vintage clothing section of our brick-and-mortar store. Reduce, reuse, recycle, and look cute!
Our online shop focuses on some of our favorite brands and items, so even if you can’t visit us in NYC, we can still be long-distance friends! The Friends web shop is chock full of must-haves from some of our bff brands, including Lazy Oaf, Ripndip, Body Glove, and our in-house designs as well.